Shop Big Kids
How to Swaddle
Watch Rachel teach you how to swaddle newborns & older babies using our soft and stretchy swaddling blankets in this tutorial.
The Essential Robe
Our amazingly soft robes are perfect for every body type. Choose your favorite design and use before, during and after pregnancy.
This week's best sellers are in! Check out what everyone's excited about.
Shop By Artist
Our Newest Artist
Meet Elyse! Elyse is a Chicago-native, North Carolina based artist who loves taking inspiration for her work from florals and nature.
French Fleur by Lindsey Marsh
Calming pastel earth tones make beautiful Audrey & Bear keepsakes! Mix and match all day long!
Woodland Adventure by Amanda Grace
Whimsical, sophisticated, colorful yet neutral!
Shop Kids + Family
NEW BEACH TOWELS
A collection of evergreen designs for kids of all ages!
SUNNY GARDENS collection
This bright and bubbly collection by Elyse Breanne is available now in all your personalized favorites!
New to customization?
Want to create something unique, but don't know where to start? Click here for some simple starting points!
We’re proud to support Swaddle4Swaddle, a nonprofit that donates swaddles to NICUs across the country to snuggle babies and delight their parents at a challenging time.
Handmade in the USA
With great pride, all of our products are printed, sewn, and shipped from our production studio in Lindon, Utah.
Soft, Stretchy & Safe
Made from specialty fabric, our products are proven safe for infants’ sensitive skin and fully-compliant with U.S. laws & regulations.
A percentage of every order goes to Swaddle4Swaddle, a non-profit that donates blankets to NICU babies across the country -- and for every swaddle purchased, a swaddle is donated.
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